Tag Archives: BrandZ

Top 30 Most Valuable Spanish Brands 2017

Zara has been named as the most valuable brand in Spain in the first BrandZ™ Top 30 Most Valuable Spanish Brands ranking and report from WPP and Kantar Millward Brown. Zara leads the inaugural ranking at $25.1bn thanks to its revolutionary ‘fast fashion’ approach to retailing across more than 2,200 stores in 93 markets. Its design savvy …
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Top 100 Most Valuable Global Brands 2017

Google and Apple remained the No. 1 and 2 brands in the Global Top 100, each valued at almost $250 billion (combined, about the GDP of Sweden.) Microsoft took third place also this year with a 18 per cent leap in brand value to $143.2bn. Amazon entered the Global Top 10 at No. 4, with …
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Top 100 Most Valuable Global Brands 2015

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn and overtake Google as the ‘world’s most valuable brand’, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list. Microsoft took third place this year with a 28 per cent leap in brand value to $115.5bn, while IBM dipped …
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Top 100 Most Valuable Global Brands 2014

Google was ranked number one, with a total value of $158.8 bn in The BrandZ Top 100 Most Valuable Global Brands list published by Millward Brown Optimor. After three years at the top, Apple slipped to second place in the rankings with an estimated value of $147.8 bn, while IBM moved into the top three for the first time ever, with …
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