What’s Killing Your Startup? 18 Mistakes to Avoid. #4 Confusing an Accessible Market with a Potential One

When meeting with entrepreneurs and evaluating the market size for the opportunity they are pursuing, I often see the same mistake: a confusion of the accessible market with the potential market.  How many times have I come across this lie (as well as others….): “our market will give us $50,000 million in 2017 – look […]