Launching a Startup in Non-Business Friendly Environments

“Icebreakers” are entrepreneurs that defied the odds of extraordinary difficult contexts to become many times, pioneers’ of entrepreneurship in “non-business friendly” environments where private endeavor is discouraged or even prosecuted. Entrepreneurs like Ivo Boscarol from Slovenia, who wrote himself, in the 80’s, the first regulations of the industry in his country to become the CEO […]

How to Overcome a Negative Country-of-Origin Effect

In 1887, the English government passed a law requiring products manufactured outside of England to be labeled with their country of origin to protect British products from foreign copycats of lower quality. Still today, the label “Made in…” likely has one of the most significant impacts on people’s perceptions, value attribution and purchasing behavior across […]

Symbiosis, the Concept Behind the Platform of Opportunity Network

It is no secret that the irruption of the internet has transformed our society and businesses, boosting boundless interaction. This context of digital transformation has been the ideal breeding ground for a new type of relationship: a close and long-term interaction between two or more different agents that is mutualistic or commensalistic, where the parts […]

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