Big Data: What’s in It for Me?

The conversation about big data revolves around business benefits. But as IESE’s Evgeny Káganer says, we should start thinking about what’s in it for us: how emails, tweets, texts and apps can improve our work habits, productivity patterns and well-being. We, as individuals, should start steering the conversation, telling businesses how we want products, services and business models to be, instead of the other way around.
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About Evgeny Kaganer

Evgeny Kaganer is an Associate Professor at IESE Business School where he teaches MBA and executive courses in digital business, IT strategy, and virtual enterprise. His research focuses on social and mobile technologies and their impact on individuals, organizations, and business models. His recent work traces the evolution of crowdsourcing and its growing impact on business.

One thought on “Big Data: What’s in It for Me?

  1. I am sure that the consumer will be always the leading in this consumer-company relationshp concerning big data. After all – it is all about the consumers and their habits. So – they will change companies policies and not the other way around.

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