Javier Zamora shares his five “take aways” from the Mobile World Congress 2016, held last week in Barcelona, and how technology is changing the future of companies.
IESE Lecturer of Information Systems Javier Zamora on the hot topic of this year’s GSMA Mobile World Congress: Mobile-First.
Prof. Javier Zamora discusses the key points from the first day at the MWC, in particular the agreement between Telefónica and Mozilla. CEOs from big operators such as Telecom Italia, Vodafone and ATT all spoke about the role of Apple and Android. It also became clear that shopping and making payments via mobile phones is […]
In 2006, Barcelona held for the first time the Mobile Congress. At that edition the CEOs from VODAFONE, TELEFÓNICA, MOTOROLA, NOKIA and MICROSOFT were the keynote speakers. Those companies reflected to some extent the mobile industry value chain in 2006, accounting for an aggregated market value capitalization of more than $600B. Only six years later, […]