You don’t exist if you don’t have a digital identity. And in today’s business world, it is an essential tool to connect with potential clients, manage your reputation and build your network. But, how do you create and “nourish” your digital presence?
- Reflect on your experiences and skills
The first step to creating your online presence is to conduct an internal audit. It might help to ask colleagues, peers, and friends to help you answer the following questions in order to get a clearer picture of yourself:
- What are your skills?
- Which positions have you had?
- How, exactly, have you contributed to your employers and employees?
Once you answer these questions, think more about:
- Which areas you’d like to improve
- Which areas are most satisfying
The answers to all of these questions will help you define your identity:
- What makes you unique?
- What makes you belong?
Once you’ve identified these qualities, you can work to make sure your online profile emphasizes them.
2. Start experimenting
- Make sure your LinkedIn profile is up-to-date
- Review your profiles on Facebook, Twitter, Instagram and other sites, and if you’re not on them, consider which ones best suit your interests and contain the most contacts in your field.
- Determine whether your social media accounts, website, blog, etc. reflect your identity and the strengths you identified in Step 1.
- Ask yourself how you can reach the people you want to reach online.
3. Increase your online presence
Share content on social media that shows what you know. Write a blog post (or make a video on YouTube) about your area of expertise and invite others to interact with you, for example.
4. Keep learning (and connecting)
Get out of your comfort zone and use the many available online resources to learn new knowledge and skills. (Coursera and Lynda, now part of LinkedIn, offer free online courses in a variety of subjects.)
Having a strong presence on social media and newly-acquired skills on your resume is the best way to fight ageism as you search for jobs. To that point, be sure to reach out to millennials online and make connections with them.
Finally, on a corporate level, determine whether you’re willing to make the adequate investment to boost your digital presence and reputation.
Brion, S.; Lount, R.; Doyle S. “Knowing If You Are Trusted. Does Meta-Accuracy Promote Trust Development?” Social Psychological and Personality Science, 2015, 1948550615590200.
Cardona, P.; Wilkinson, H. “Building the Virtuous Circle of Trust.” IESE Insight Review Issue 3, Fourth Quarter 2009.
Rosanas, J. M. “A Question of Principles.” IESE Insight Review Issue 3, Fourth Quarter 2009.
Rosenberg, Mike. “The Volkswagen Case – How To Recover The Trust” (podcast). IESE Blog Network. Posted on October 30, 2015.
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