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Media AMP Books World-Class Executive Speaker Lineup...
Participants of the 2012 edition of the Paley-IESE Advanced Management Program in Media and Entertainment (Media AMP) will get exclusive access to major industry "movers and shakers" during the first module of the program in New York City this week (January 30 – February 4, 2012). The roster includes...
Prisa CEO Cebrián Delivers Keynote Address at Graduation...
New York, NY June 18, 2011 – Journalist and author Juan Luis Cebrián, CEO and Chairman of the Executive Committee of the Spanish Media Group Prisa, delivered the keynote address at the graduation ceremonies of the world’s first global Advanced Management Program in Media and Entertainment (Media...
Media AMP Module 3: Fun, Beauty and Lots of Learning... Los Angeles, May 7–12, 2011 -- The third module of IESE’s Advanced Management Program in Media and Entertainment (Media AMP) took place at the Paley Center for Media in Los Angeles, which is located right near Rodeo Drive and provided a truly upscale experience of Los Angeles, the movie and music...
IESE Ranks First in the World for Open-Enrollment Programs,...
IESE Business School is number one in the world for open-enrollment programs, according to the 2011 executive education rankings of the Financial Times. The rankings, which surveyed 65 top business schools across the globe, considered several key criteria, including quality of the different learning...
Top Media VC, About.com Founder, and Shubert Marketing... New York, NY March 14, 2011 – Top new media venture capitalist Alan Patricof, founder and past chairman of About.com Scott Kurnit, and Shubert marketing VP Charles Flateman are set to reveal the secrets of their success at the world’s first global Media AMP.
Also known as the Advanced Management...
Media AMP Books World-Class Executive Speaker Lineup for Module 1
By IESE USA Programs | Posted on Jan 30, 2012
Participants of the 2012 edition of the Paley-IESE Advanced Management Program in Media and Entertainment (Media AMP) will get exclusive access to major industry “movers and shakers” during the first module of the program in New York City this week (January 30 – February 4, 2012). The roster includes the CEO of Hearst Corporation, the President of [...]
Google Exec Andrew Littell to Talk E-Book Strategy at IESE’s Top-Rated Digital Strategy Program
By IESE USA Programs | Posted on Oct 20, 2011
What impact will e-books have on your media business – whether you’re in publishing or not? What’s Google up to? Google’s Strategic Partner Development Manager Andrew Littell will share his insights on this key issue as a featured subject matter expert at IESE Business School’s Advanced Digital Media Strategies: Profiting From the Digital Value Chain program. The [...]
Globalization Changes the “Rules of the Game”
By IESE USA Programs | Posted on Oct 05, 2011
Coming up on December 5-7, 2011: IESE’s Global Business: Making the Matrix Work – New York City — Learn More. Despite the hundreds of books with the word “globalization” in the title published during the past year, there is still much confusion over what it actually means. Even less clear is how best to develop [...]
What’s the Big Plan for Googorola?
By IESE USA Programs | Posted on Sep 22, 2011
Google has bought Motorola Mobility for $12.5 billion. It’s a surprising move—not only is the operating margin for handset makers quite low overall, but Motorola has been the worst performer of the lot, having had the most losses per unit sold in recent years. So what could be the game plan behind Google’s big buy? [...]
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