Other Media Programs | Media AMP Blog

Google Exec Andrew Littell to Talk E-Book Strategy at IESE’s Top-Rated Digital Strategy Program

Posted by IESE USA Programs | Posted on Oct 20, 2011

Category : Other Media Programs

Tags: Advanced Digital Media Strategies Program, Andrew Littell, Barnes and Noble, Colby College, digital strategies, digital value chain, e-books, entertainment, executive education, Google, Google Books Partner Program, IESE Business School, McGraw-Hill, media, NBC Universal, Procter & Gamble, Random House, Time Warner, Viacom

IAB Chief and Gilt City President to Share Tools of Their Trade at IESE’s Digital Strategy Program for Executives

Posted by IESE USA Programs | Posted on Jun 13, 2011

Category : Other Media Programs

Tags: Advanced Digital Media Strategies Program, Bloomberg, Booz Allen Hamilton, contentnext media, digital strategy, digital value chain, disruption, disruptive technologies, DotBank, Dow Jones Online, DowJones Online, Elsevier BV, Gilt City, Grupa ADV SA, Grupo Paranaense de Comunicação, Guardian Media, Hearst Magazines, IESE Business School, Interactive Advertising Bureau, José L. Nueno, Josep Valor, marketing strategy, Microsoft, Nathan Richardson, online advertising, Randall Rothenberg, Random House, Sandra Sieber, strategy+business, the United Nations, Time Warner, TV New Zealand, Yahoo! Finance

How the Rise in Online TV Could Challenge Net Neutrality

Posted by IESE USA Programs | Posted on Sep 03, 2010

Category : Other Media Programs

Tags: Advanced Digital Media Strategies Program, bandwidth, broadcasting, cable, cable television, digital strategy, Institute for Media and Entertainment, internet proxy services, IP addresses, Josep Valor, net neutrality, online streaming, online television, Pay TV, SNL Kagan, telecom

Is 2010 Year of Mobile? Belgian Forum Discusses Outlook and Modified Value Chain

Posted by IESE USA Programs | Posted on Jun 09, 2010

Category : Other Media Programs

Tags: AdMob, Advanced Digital Media Strategies Program, Apple Inc., business school, Cleverwood, DiCoDe, Digimedia, Digital Content Distribution Ecosystem, digital media strategies, entertainment, Fabian Tilmat, Google, iAd, IESE Business School, Inside Digital Media, Institute for Media and Entertainment, iPhone, Josep Valor, marketing, media, media consulting, media value chain, mobile marketing, Mobile Marketing Forum, new media, PriceWaterHouseCoopers, Sandra Sieber, social networks

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