Prisa CEO Cebrián Delivers Keynote Address at Graduation of World’s First Advanced Management Program in Media and Entertainment
Category : Media AMP Updates
New York, NY June 18, 2011 – Journalist and author Juan Luis Cebrián, CEO and Chairman of the Executive Committee of the Spanish Media Group Prisa, delivered the keynote address at the graduation ceremonies of the world’s first global Advanced Management Program in Media and Entertainment (Media AMP). The Media AMP is a major industry program that provides sophisticated management tools to prepare the next generation of industry leaders for the media and entertainment business challenges of the future.
In his speech, Cebrián, who is a strong advocate for education, addressed the program’s first group of participants, which includes C-suite and upper-level executives from 10 different countries – Brazil, Iceland, Italy, Kenya, Malaysia, Mexico, Nigeria, Portugal, Spain, and the United States. Companies represented in the program include NBC Universal, Telecom Italia Media, Astro Media and others. Cebrián mentioned how the digital disruption has drastically changed the competitive landscape in media and entertainment, so that traditional media companies are no longer just competing with each other, but also with companies like Google, Microsoft, Telefónica and even Coca-Cola.
The Media AMP is jointly presented by industry thought leader The Paley Center for Media and top-ranked IESE Business School. Three modules are held at the IESE New York Center in midtown Manhattan, and one module at The Paley Center for Media in Los Angeles. The program began the first of its four one-week modules in late January this year.
L: Emeka Mba, Director General of Nigeria’s National Film and Video Censors Board, receives his diploma from Prisa CEO Juan Luis Cebrián. Mr. Mba was recently elected by his Media AMP peers as Program Vice Chairman. / R: NBC News Senior Vice President, Alex Wallace, receives her diploma from Media AMP Program Director Rich Sabreen.
- Along with a rich academic, case study-based program, the Media AMP also includes Leadership Forums, in which program participants have the unique opportunity to network and interact in a private, intimate and personal setting with top industry leaders and entrepreneurs who are changing the face of the business. These off-the-record conversations enrich the program’s academic content by giving participants an inside look at the management challenges, victories and strategies that industry players face on a daily basis.
Speakers at the 2011 Media AMP Leadership Forums include Hearst CEO Frank A. Bennack, Jr., TiVo President and CEO Tom Rogers, NBC News President Steve Capus, Top Media Venture Capitalist Alan Patricof, About.com Founder Scott Kurnit, Hollywood Super Agent Peter Benedek, and other top industry icons.
Applications are now being accepted for the 2012 Media AMP. To learn more, visit the Media AMP Web site at http://iese.edu/media-amp.
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This is very exciting,
I really wish we had a course like this in the UK!