A fascinating reflection on the humanistic approach to entrepreneurship and innovation is presented in the new book Primero las personas: Pensamiento emprendedor para resolver problemas empresariales, coordinated by researcher Rosa M. Fité and IESE Professors Pedro Nueno, Kandarp Mehta, and Joaquim Vilà.
Innovation and the ability to adapt have become essential elements in any organization, and people are fundamental to achieving them. With contributions from more than 20 IESE professors across different academic areas, this book highlights the critical role of individuals in the development and execution of new ideas. It also offers a methodology to equip entrepreneurs, managers, and employees with the tools to foster an innovative environment where new ideas are naturally embraced and valued.
Some of the data used to write this book was obtained from resources available at the IESE Library, particularly our Discovery and Article Databases. We encourage you to explore Primero las personas, now available in Spanish at the Library.