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Luiz Dias Ferreira – MBA (class of 20’) – is the current Sports, Entertainment and Media Club President and. In early November he took a group of 15 MBAs on a trek to visit several companies in London. Over the course of three jam-packed days the group visited the offices of YouTube, Amazon Prime Video, DAZN, Chelsea FC, DowJones, The Times of London, NBA and F1. As expected with IESE MBAs, the backgrounds and previous experiences were as diverse as the companies visited. The IESE Library played a key role in making the trek a success by providing up-to-date company profiles for each company visited and curated market wide research, enabling the students to quickly understand the sector and equipping them with the information necessary to make their company visits as engaging and rewarding as possible.