About
Florian Deutzmann is a PhD candidate in Marketing at IESE Business School, Barcelona (Spain). His main research interests focus on strategic marketing decisions such as new product introductions and phenomena with potential for market-wide impact. To study related topics, Florian builds on modern econometric modeling approaches. He applies his research to entertainment products with a special interest in the video game industry. During his graduate studies, he researched as a scholar at IESE Business School and as a visiting researcher at Erasmus School of Economics, Rotterdam (The Netherlands).
Florian studied Business Administration at the University of Cologne (Germany) and at Dublin City University (Ireland) and holds a Diplom-Kaufmann degree (Master’s equivalent). Besides, he graduated from the international CEMS program with a M.Sc. in International Management (CEMS MIM) in collaboration with HEC Paris (France) and the University of Cologne. Furthermore, he is a recent Master of Research in Management (MRM) graduate from IESE Business School.
Florian gathered hands-on business experience during his studies while conducting several internships and consulting jobs at prestigious multi-national companies from the consumer goods, insurance, re-insurance, and media sector, in Germany, China, and France.
