About


Yuliya Snihur is a Ph.D. student at the IESE Business School, focusing her research on strategy, business models, and innovation.

Born in Ukraine, a national of Belgium, she has earned her undergraduate degrees in international business with distinctions at the Reims Management School (France) and the Northeastern University (USA). Before starting her PhD she has worked as a financial professional for Johnson & Johnson, Coca Cola, and the Gillette Company among others.

Currently, she is working on her thesis under the direction of Professor Zott.  She has been presenting her work regularly at EURAM, Egos, and SMS Conferences.  Yuliya also teaches strategy at the Pompeu Fabra University (Spain) to undergraduates and Master students.

Below, Yuliya explains why she chose IESE for her PhD:

ENTV-1307-E.mp4