Quartz, what to change when the market’s changing

Quartz was launched in 2012 as a free business news publication. At the time, the news outlet was innovative, with its mobile-first strategy and its specificity targeting high-earning and highly educated readers. Advertising was its bread and butter. Seven years later, the publication can no longer live off commercials and is strengthening the relationship with…

Facebook, a veteran media outlet

Facebook has finally rolled out a feature that will change its relationship with the media industry—Facebook News. The new section will allow users to read the main headlines of the day and access those news stories through the app. In exchange for the 'free' content, the tech company is willing to pay some publishers. News…
2

Advertisers are coming to your favorite messaging app, WhatsApp

Most of our dear social media services belong to one single company, Facebook. Facebook owns its "blue" platform, Facebook, the picture app it bought for $1 billion in 2012, Instagram, and its more recent $19 billion acquisition: WhatsApp, bought in 2014. However, these social media services differ in one fundamental thing—while Instagram and Facebook present…
2
1 206