{"id":1610,"date":"2012-01-09T12:34:12","date_gmt":"2012-01-09T11:34:12","guid":{"rendered":"https:\/\/blog.iese.edu\/antonioargandona\/?p=1610"},"modified":"2012-01-09T12:34:12","modified_gmt":"2012-01-09T11:34:12","slug":"buenas-practicas-en-la-relacion-con-los-stakeholders","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/antonioargandona\/2012\/01\/09\/buenas-practicas-en-la-relacion-con-los-stakeholders\/","title":{"rendered":"Buenas pr\u00e1cticas en la relaci\u00f3n con los stakeholders"},"content":{"rendered":"<p>Ya lo sab\u00edamos, pero es bueno que nos lo recuerden. Universia Knowledge @ Wharton dedic\u00f3 hace uno tiempo un interesante comentario a un libro de Witold Henisz y Sinziana Dorobantu, titulado <em>Spinning gold: The financial\u00a0returns to external stakeholder engagement\u00a0<\/em>(ver comentario <a href=\"http:\/\/www.wharton.universia.net\/index.cfm?fa=viewArticle&amp;ID=2109\" target=\"_blank\">aqu\u00ed<\/a>, en\u00a0espa\u00f1ol). El libro explica c\u00f3mo los beneficios de la miner\u00eda del oro no depende solo del tama\u00f1o de la veta, su localizaci\u00f3n y los costes de extracci\u00f3n, sino de c\u00f3mo se gestionan las relaciones con los <strong>grupos de implicados<\/strong>, como las comunidades locales, los gobiernos, los reguladores, los l\u00edderes comunitarios y la sociedad civil.<\/p>\n<p>Henisz hace una lista de <strong>buenas pr\u00e1cticas<\/strong> para las empresas que quieran tomar en serio la relaci\u00f3n con el stakeholder:<\/p>\n<ul>\n<li>Cambiar la mentalidad de la empresa, de manera que <strong>todos los empleados<\/strong> entiendan la importancia del stakeholder.<\/li>\n<li>Se deben obtener los <strong>datos<\/strong> necesarios para dejar claro <strong>qui\u00e9nes son los stakeholders<\/strong>, lo que desean, y quienes est\u00e1n vinculados con qui\u00e9n.<\/li>\n<li>Es preciso descubrir una manera de <strong>relacionar los datos con el desempe\u00f1o operativo,<\/strong> integrando las informaciones a los sistemas de gesti\u00f3n de riesgo, en vez de tratarlas como una categor\u00eda a parte.<\/li>\n<li><strong>Interaccionar con los stakeholders<\/strong> de la comunidad de manera genuina e imparcial; o\u00edr sus preocupaciones y formar conexiones, en vez de simplemente escribir un cheque.<\/li>\n<li>Se debe descubrir medios de <strong>difusi\u00f3n de las informaciones<\/strong> sobre la marcha del proyecto que sean confiables y transparentes.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ya lo sab\u00edamos, pero es bueno que nos lo recuerden. Universia Knowledge @ Wharton dedic\u00f3 hace uno tiempo un interesante comentario a un libro de Witold Henisz y Sinziana Dorobantu, titulado Spinning gold: The financial\u00a0returns to external stakeholder engagement\u00a0(ver comentario aqu\u00ed, en\u00a0espa\u00f1ol). El libro explica c\u00f3mo los beneficios de la miner\u00eda del oro no depende [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12798],"tags":[39060,39005,39059],"class_list":["post-1610","post","type-post","status-publish","format-standard","hentry","category-etica-y-responsabilidad-social","tag-buenas-practicas","tag-dialogo-con-stakeholders","tag-implicados"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ya lo sab\u00edamos, pero es bueno que nos lo recuerden. 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El libro explica c\u00f3mo los beneficios de la miner\u00eda del oro no depende\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Antonio Argando\u00f1a\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/antonioargandona\/2012\/01\/09\/buenas-practicas-en-la-relacion-con-los-stakeholders\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Econom\u00eda y \u00c9tica - Blog de Antonio Argando\u00f1a\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Buenas pr\u00e1cticas en la relaci\u00f3n con los stakeholders - Econom\u00eda y \u00c9tica\" \/>\n\t\t<meta property=\"og:description\" content=\"Ya lo sab\u00edamos, pero es bueno que nos lo recuerden. Universia Knowledge @ Wharton dedic\u00f3 hace uno tiempo un interesante comentario a un libro de Witold Henisz y Sinziana Dorobantu, titulado Spinning gold: The financial returns to external stakeholder engagement (ver comentario aqu\u00ed, en espa\u00f1ol). El libro explica c\u00f3mo los beneficios de la miner\u00eda del oro no depende\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.iese.edu\/antonioargandona\/2012\/01\/09\/buenas-practicas-en-la-relacion-con-los-stakeholders\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2012-01-09T11:34:12+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2012-01-09T11:34:12+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Buenas pr\u00e1cticas en la relaci\u00f3n con los stakeholders - Econom\u00eda y \u00c9tica\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Ya lo sab\u00edamos, pero es bueno que nos lo recuerden. 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Universia Knowledge @ Wharton dedic\u00f3 hace uno tiempo un interesante comentario a un libro de Witold Henisz y Sinziana Dorobantu, titulado Spinning gold: The financial returns to external stakeholder engagement (ver comentario aqu\u00ed, en espa\u00f1ol). 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