{"id":2367,"date":"2012-05-15T18:12:42","date_gmt":"2012-05-15T17:12:42","guid":{"rendered":"https:\/\/blog.iese.edu\/antonioargandona\/?p=2367"},"modified":"2012-05-16T16:47:48","modified_gmt":"2012-05-16T15:47:48","slug":"seamos-objetivos","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/antonioargandona\/2012\/05\/15\/seamos-objetivos\/","title":{"rendered":"Seamos objetivos"},"content":{"rendered":"<p>Ayer y hoy celebramos en el IESE el 17\u00ba Simposio Internacional sobre <strong>\u00c9tica, Empresa y Sociedad<\/strong>. El tema de este a\u00f1o era \u00ab\u00c9tica universal, diversidad cultural y globalizaci\u00f3n\u00bb. Como siempre, he aprendido mucho, no solo de los excelentes ponentes, sino tambi\u00e9n de los participantes.<\/p>\n<p>Hay una idea que me ha venido a la cabeza, una vez y otra, a prop\u00f3sito de diversas aportaciones. En temas de \u00e9tica de la empresa, de Responsabilidad Social, de derechos humanos y otros muchos, incluyendo los de econom\u00eda y de pol\u00edtica, solemos ser muy cr\u00edticos: vemos inmediatamente lo <strong>malo<\/strong>, lo extremamos y lo criticamos. De este modo, la composici\u00f3n de lugar que nos hacemos es muy negativa. Las empresas son irresponsables, los gobiernos son corruptos, los banqueros son una cuadrilla de ladrones, los pol\u00edticos son incompetentes&#8230; Y con ello faltamos a la <strong>verdad<\/strong>. Hay, claro, empresas irresponsables, pero la gran mayor\u00eda no lo son, e incluso las que lo son hacen muchas cosas buenas. Y lo mismo ocurre con los dem\u00e1s.<\/p>\n<p>El profesor Joao Cesar das Neves present\u00f3 una idea de Santo Tom\u00e1s de Aquino que me pareci\u00f3 muy \u00fatil. Hay que <strong>consentir alg\u00fan mal<\/strong>, para no perder alg\u00fan bien, o para no acabar teniendo un mal peor.<\/p>\n<p>Otra idea que me ha gustado, esta debida al profesor Javier Aranzadi. Si la empresa es una instituci\u00f3n social, su responsabilidad no acaba en ella, sino que sale al exterior: la empresa debe contribuir al <strong>orden de la sociedad <\/strong>(no son sus palabras, pero creo que s\u00ed es su idea). Dicho de otra manera: si las cosas no van bien a nuestro alrededor, tendremos que tomar cartas en el asunto y tratar de arreglarlas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayer y hoy celebramos en el IESE el 17\u00ba Simposio Internacional sobre \u00c9tica, Empresa y Sociedad. El tema de este a\u00f1o era \u00ab\u00c9tica universal, diversidad cultural y globalizaci\u00f3n\u00bb. Como siempre, he aprendido mucho, no solo de los excelentes ponentes, sino tambi\u00e9n de los participantes. Hay una idea que me ha venido a la cabeza, una [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11722,12798],"tags":[12054,10765,84753],"class_list":["post-2367","post","type-post","status-publish","format-standard","hentry","category-economia","category-etica-y-responsabilidad-social","tag-etica","tag-responsabilidad-social","tag-sociedad"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ayer y hoy celebramos en el IESE el 17\u00ba Simposio Internacional sobre \u00c9tica, Empresa y Sociedad. El tema de este a\u00f1o era &quot;\u00c9tica universal, diversidad cultural y globalizaci\u00f3n&quot;. Como siempre, he aprendido mucho, no solo de los excelentes ponentes, sino tambi\u00e9n de los participantes. Hay una idea que me ha venido a la cabeza, una\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Antonio Argando\u00f1a\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/antonioargandona\/2012\/05\/15\/seamos-objetivos\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Econom\u00eda y \u00c9tica - Blog de Antonio Argando\u00f1a\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Seamos objetivos - Econom\u00eda y \u00c9tica\" \/>\n\t\t<meta property=\"og:description\" content=\"Ayer y hoy celebramos en el IESE el 17\u00ba Simposio Internacional sobre \u00c9tica, Empresa y Sociedad. El tema de este a\u00f1o era &quot;\u00c9tica universal, diversidad cultural y globalizaci\u00f3n&quot;. 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Hay una idea que me ha venido a la cabeza, una"},"aioseo_meta_data":{"post_id":"2367","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-06-15 10:00:17","updated":"2026-04-21 20:01:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/antonioargandona\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/antonioargandona\/category\/economia\/\" title=\"Econom\u00eda\">Econom\u00eda<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSeamos objetivos\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.iese.edu\/antonioargandona"},{"label":"Econom\u00eda","link":"https:\/\/blog.iese.edu\/antonioargandona\/category\/economia\/"},{"label":"Seamos objetivos","link":"https:\/\/blog.iese.edu\/antonioargandona\/2012\/05\/15\/seamos-objetivos\/"}],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/2367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/comments?post=2367"}],"version-history":[{"count":4,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/2367\/revisions"}],"predecessor-version":[{"id":2393,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/2367\/revisions\/2393"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/media?parent=2367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/categories?post=2367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/tags?post=2367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}