{"id":2750,"date":"2012-07-18T12:43:21","date_gmt":"2012-07-18T11:43:21","guid":{"rendered":"https:\/\/blog.iese.edu\/antonioargandona\/?p=2750"},"modified":"2012-07-18T12:43:21","modified_gmt":"2012-07-18T11:43:21","slug":"mision-vision-y-estrategia","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/antonioargandona\/2012\/07\/18\/mision-vision-y-estrategia\/","title":{"rendered":"Misi\u00f3n, visi\u00f3n y estrategia"},"content":{"rendered":"<p>Mis colegas Rafael Andreu y Josep M. Rosanas publican hoy enLa Vanguardiaun breve pero jugoso art\u00edculo titulado \u00abDe misiones, visiones y estrategias\u00bb.<\/p>\n<p>\u00abLa <strong>misi\u00f3n<\/strong>, dicen, debe ser una expresi\u00f3n global de a qu\u00e9 tipo de cliente queremos satisfacer qu\u00e9 <strong>necesidades<\/strong>. Para que quede bien definida, muchas veces debe incluir tambi\u00e9n alguna negaci\u00f3n, expl\u00edcita o impl\u00edcita. Debe aclarar qu\u00e9 cosas no se quieren hacer, qu\u00e9 se va a evitar, o a qu\u00e9 no se va a dar <strong>prioridad<\/strong>. La misi\u00f3n de una empresa tiene poco sentido si no est\u00e1 llena de &#8216;para qu\u00e9s&#8217;. En las ciencias humanas, la <strong>intencionalidad<\/strong> es una variable absolutamente crucial para entender algo: y la <strong>direcci\u00f3n<\/strong> debe transmitir esta intencionalidad a toda la organizaci\u00f3n\u00bb.<\/p>\n<p>Es dif\u00edcil decir m\u00e1s cosas con menos palabras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis colegas Rafael Andreu y Josep M. Rosanas publican hoy enLa Vanguardiaun breve pero jugoso art\u00edculo titulado \u00abDe misiones, visiones y estrategias\u00bb. \u00abLa misi\u00f3n, dicen, debe ser una expresi\u00f3n global de a qu\u00e9 tipo de cliente queremos satisfacer qu\u00e9 necesidades. Para que quede bien definida, muchas veces debe incluir tambi\u00e9n alguna negaci\u00f3n, expl\u00edcita o impl\u00edcita. [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11722,12798],"tags":[14318,38991,58299],"class_list":["post-2750","post","type-post","status-publish","format-standard","hentry","category-economia","category-etica-y-responsabilidad-social","tag-estrategia","tag-mision","tag-vision"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mis colegas Rafael Andreu y Josep M. Rosanas publican hoy enLa Vanguardiaun breve pero jugoso art\u00edculo titulado &quot;De misiones, visiones y estrategias&quot;. &quot;La misi\u00f3n, dicen, debe ser una expresi\u00f3n global de a qu\u00e9 tipo de cliente queremos satisfacer qu\u00e9 necesidades. 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