{"id":5799,"date":"2015-05-19T12:26:12","date_gmt":"2015-05-19T11:26:12","guid":{"rendered":"https:\/\/blog.iese.edu\/antonioargandona\/?p=5799"},"modified":"2015-05-14T11:09:37","modified_gmt":"2015-05-14T10:09:37","slug":"innovacion-responsable-y-responsabilidad-social","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/antonioargandona\/2015\/05\/19\/innovacion-responsable-y-responsabilidad-social\/","title":{"rendered":"Innovaci\u00f3n responsable y responsabilidad social"},"content":{"rendered":"<p><strong>\u00abLa innovaci\u00f3n responsable: creaci\u00f3n al servicio de todos\u00bb<\/strong> es el t\u00edtulo del Cuaderno n\u00ba 26 de la <strong>C\u00e1tedra \u00abla Caixa\u00bb de Responsabilidad Social de la Empresa y Gobierno Corporativo del IESE,<\/strong> que apareci\u00f3 hace unos d\u00edas; su autora es <em>Claudia Luc\u00eda Alejos<\/em> (<a href=\"http:\/\/www.iese.edu\/Aplicaciones\/upload\/catedralacaixavol26_1.pdf\" target=\"_blank\">aqu\u00ed<\/a>).<\/p>\n<p>Los que \u00abvendemos\u00bb la Responsabilidad Social (RS) solemos cantar sus excelencias, que las tiene, y muchas. Entre ellas, se dice que <strong>la RS promueve la innovaci\u00f3n<\/strong>. Esto es verdad, aunque no siempre. Para algunos, la RS es solo un conjunto de pr\u00e1cticas, o filantrop\u00eda, o acci\u00f3n social&#8230; y todo esto es probable que no fomente la innovaci\u00f3n empresarial. Claro que hay otras maneras de entender la RS que s\u00ed favorecen esa innovaci\u00f3n. El simple hecho de considerar que <strong>la empresa es responsable de sus impactos ante la sociedad llevar\u00e1 a los directivos y empleados a preguntarse c\u00f3mo pueden promover los impactos positivos, c\u00f3mo pueden reducir los negativos, c\u00f3mo pueden ir m\u00e1s lejos&#8230; y todo esto fomentar\u00e1 la innovaci\u00f3n empresarial.<\/strong><\/p>\n<p>En el Cuaderno, Luc\u00eda se plantea <strong>la relaci\u00f3n mutua entre RS e innovaci\u00f3n<\/strong>: la que he presentado en el p\u00e1rrafo anterior, y tambi\u00e9n la que mueve a las empresas socialmente responsables a preguntarse, ante una innovaci\u00f3n: \u00bfc\u00f3mo puedo hacerla m\u00e1s socialmente responsable? Tambi\u00e9n desarrolla ideas para <strong>materializar la innovaci\u00f3n socialmente responsable en la pr\u00e1ctica<\/strong>, y ofrece ejemplos de empresas que destacan por la combinaci\u00f3n de RS e innovaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abLa innovaci\u00f3n responsable: creaci\u00f3n al servicio de todos\u00bb es el t\u00edtulo del Cuaderno n\u00ba 26 de la C\u00e1tedra \u00abla Caixa\u00bb de Responsabilidad Social de la Empresa y Gobierno Corporativo del IESE, que apareci\u00f3 hace unos d\u00edas; su autora es Claudia Luc\u00eda Alejos (aqu\u00ed). Los que \u00abvendemos\u00bb la Responsabilidad Social (RS) solemos cantar sus excelencias, que [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12798],"tags":[84672,28138,10765],"class_list":["post-5799","post","type-post","status-publish","format-standard","hentry","category-etica-y-responsabilidad-social","tag-catedra-la-caixa-de-responsabilidad-social-de-la-empresa-y-gobierno-corporativo","tag-innovacion","tag-responsabilidad-social"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"&quot;La innovaci\u00f3n responsable: creaci\u00f3n al servicio de todos&quot; es el t\u00edtulo del Cuaderno n\u00ba 26 de la C\u00e1tedra &quot;la Caixa&quot; de Responsabilidad Social de la Empresa y Gobierno Corporativo del IESE, que apareci\u00f3 hace unos d\u00edas; su autora es Claudia Luc\u00eda Alejos (aqu\u00ed). 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Los que &quot;vendemos&quot; la Responsabilidad Social (RS) solemos cantar sus excelencias, que"},"aioseo_meta_data":{"post_id":"5799","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-06-15 08:18:30","updated":"2026-04-21 21:51:43"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/antonioargandona\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/antonioargandona\/category\/etica-y-responsabilidad-social\/\" title=\"Responsabilidad social y \u00e9tica de la empresa\">Responsabilidad social y \u00e9tica de la empresa<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tInnovaci\u00f3n responsable y responsabilidad social\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.iese.edu\/antonioargandona"},{"label":"Responsabilidad social y \u00e9tica de la empresa","link":"https:\/\/blog.iese.edu\/antonioargandona\/category\/etica-y-responsabilidad-social\/"},{"label":"Innovaci\u00f3n responsable y responsabilidad social","link":"https:\/\/blog.iese.edu\/antonioargandona\/2015\/05\/19\/innovacion-responsable-y-responsabilidad-social\/"}],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/5799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/comments?post=5799"}],"version-history":[{"count":2,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/5799\/revisions"}],"predecessor-version":[{"id":5809,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/5799\/revisions\/5809"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/media?parent=5799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/categories?post=5799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/tags?post=5799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}