{"id":613,"date":"2011-06-13T11:25:11","date_gmt":"2011-06-13T10:25:11","guid":{"rendered":"https:\/\/blog.iese.edu\/antonioargandona\/?p=613"},"modified":"2011-06-13T11:25:11","modified_gmt":"2011-06-13T10:25:11","slug":"creacion-de-valor-%c2%bfde-que-valor-hablamos","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/antonioargandona\/2011\/06\/13\/creacion-de-valor-%c2%bfde-que-valor-hablamos\/","title":{"rendered":"Creaci\u00f3n de valor&#8230; \u00bfde qu\u00e9 valor hablamos?"},"content":{"rendered":"<p>La semana pasada estuve en Dubl\u00edn, en la Conferencia anual de investigaci\u00f3n de la <strong>European Business Ethics Network (EBEN). <\/strong>Present\u00e9 un paper sobre \u00abTeor\u00eda de los stakeholders y creaci\u00f3n de valor\u00bb (en ingl\u00e9s <a href=\"http:\/\/www.iese.edu\/research\/pdfs\/DI-0922-E.pdf\" target=\"_blank\">aqu\u00ed<\/a>).\u00a0 Es un documento muy provisional, por lo que agradecer\u00e9 comentarios.<\/p>\n<p>Mi tesis es que, cuando hablamos de <strong>creaci\u00f3n de valor<\/strong>, solemos referirnos a creaci\u00f3n de <strong>valor econ\u00f3mico<\/strong>. En el paper discuto qu\u00e9 significa esto, c\u00f3mo se produce y, sobre todo, c\u00f3mo se complica la creaci\u00f3n de valor con la <strong>captura de valor <\/strong>(el hecho de que unos stakeholders pueden crearse con parte del valor creado por otros: la empresa, por ejemplo, con el valor aportado por lo proveedores; los empleados, con los beneficios de los accionistas, o los consumidores con el valor creado por los productores). Y acabo proponiendo una <strong>ampliaci\u00f3n del concepto de valor<\/strong>. Para un stakeholder (un empleado, por ejemplo), valor\u00a0es lo que \u00e9l valora: puede ser econ\u00f3mico (el sueldo), pero tambi\u00e9n otras cosas: reputaci\u00f3n, carrera, aprendizaje, desarrollos morales,&#8230; Me parece que la ampliaci\u00f3n del concepto de valor permite afirmar que <strong>la empresa puede y debe crear valor (no necesariamente econ\u00f3mico) para todos los stakeholders<\/strong>, e incluso que puede maximizar el valor creado para todos ellos (algo que, desde el punto de vista econ\u00f3mico, no tiene sentido, ma\u00b4s que en casos muy extremos y poco relevantes).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semana pasada estuve en Dubl\u00edn, en la Conferencia anual de investigaci\u00f3n de la European Business Ethics Network (EBEN). Present\u00e9 un paper sobre \u00abTeor\u00eda de los stakeholders y creaci\u00f3n de valor\u00bb (en ingl\u00e9s aqu\u00ed).\u00a0 Es un documento muy provisional, por lo que agradecer\u00e9 comentarios. Mi tesis es que, cuando hablamos de creaci\u00f3n de valor, solemos [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12798],"tags":[28130,28129,23555],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry","category-etica-y-responsabilidad-social","tag-creacion-de-valor","tag-stakeholders","tag-valor"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"La semana pasada estuve en Dubl\u00edn, en la Conferencia anual de investigaci\u00f3n de la European Business Ethics Network (EBEN). Present\u00e9 un paper sobre &quot;Teor\u00eda de los stakeholders y creaci\u00f3n de valor&quot; (en ingl\u00e9s aqu\u00ed). Es un documento muy provisional, por lo que agradecer\u00e9 comentarios. Mi tesis es que, cuando hablamos de creaci\u00f3n de valor, solemos\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Antonio Argando\u00f1a\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/antonioargandona\/2011\/06\/13\/creacion-de-valor-%c2%bfde-que-valor-hablamos\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Econom\u00eda y \u00c9tica - Blog de Antonio Argando\u00f1a\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Creaci\u00f3n de valor\u2026 \u00bfde qu\u00e9 valor hablamos? - Econom\u00eda y \u00c9tica\" \/>\n\t\t<meta property=\"og:description\" content=\"La semana pasada estuve en Dubl\u00edn, en la Conferencia anual de investigaci\u00f3n de la European Business Ethics Network (EBEN). 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Mi tesis es que, cuando hablamos de creaci\u00f3n de valor, solemos"},"aioseo_meta_data":{"post_id":"613","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-06-14 01:47:03","updated":"2026-04-21 18:56:17"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/antonioargandona\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/antonioargandona\/category\/etica-y-responsabilidad-social\/\" title=\"Responsabilidad social y \u00e9tica de la empresa\">Responsabilidad social y \u00e9tica de la empresa<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tCreaci\u00f3n de valor\u2026 \u00bfde qu\u00e9 valor hablamos?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.iese.edu\/antonioargandona"},{"label":"Responsabilidad social y \u00e9tica de la empresa","link":"https:\/\/blog.iese.edu\/antonioargandona\/category\/etica-y-responsabilidad-social\/"},{"label":"Creaci\u00f3n de valor&#8230; \u00bfde qu\u00e9 valor hablamos?","link":"https:\/\/blog.iese.edu\/antonioargandona\/2011\/06\/13\/creacion-de-valor-%c2%bfde-que-valor-hablamos\/"}],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/comments?post=613"}],"version-history":[{"count":3,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/613\/revisions"}],"predecessor-version":[{"id":616,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/posts\/613\/revisions\/616"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/categories?post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/antonioargandona\/wp-json\/wp\/v2\/tags?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}