{"id":943,"date":"2011-09-13T18:28:33","date_gmt":"2011-09-13T17:28:33","guid":{"rendered":"https:\/\/blog.iese.edu\/antonioargandona\/?p=943"},"modified":"2011-09-13T18:28:33","modified_gmt":"2011-09-13T17:28:33","slug":"otra-vez-por-que-la-rse","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/antonioargandona\/2011\/09\/13\/otra-vez-por-que-la-rse\/","title":{"rendered":"Otra vez por qu\u00e9 la RSE"},"content":{"rendered":"<p>Publico en la serie de Documentos de Investigaci\u00f3n del IESE (n\u00ba 930, julio de 2011, <a href=\"http:\/\/www.iese.edu\/Aplicaciones\/research\/res_detail.asp?ident=10792&amp;fuente=2&amp;lang=en&amp;langDoc=E\" target=\"_blank\">aqu\u00ed<\/a>) un paper sobre <strong>\u00abEl argumento del management (management case) a favor de la Responsabilidad Social de la Empresa\u00bb<\/strong>. Lo present\u00e9 hace unas semanas en la Conferencia \u00abHumanizing the firm and the management profession\u00bb, en el IESE. El objetivo es mostrar c\u00f3mo la Responsabilidad Social de la Empresa (RSE) puede ayudar a una <strong>empresa m\u00e1s humana<\/strong>.<\/p>\n<p>Repaso los argumentos sobre por qu\u00e9 una empresa debe ser socialmente responsable: el <strong>legal<\/strong>, el <strong>social<\/strong>, el <strong>moral<\/strong> y el <strong>econ\u00f3mico<\/strong>. Luego cambio el punto de vista, y miro todo eso desde la \u00f3ptica del <strong>directivo<\/strong>: \u00bfc\u00f3mo act\u00faa el directivo de empresa? \u00bfQu\u00e9 busca, qu\u00e9 pretende? Llego a la conclusi\u00f3n de que necesita tener en cuenta la <strong>\u00e9tica<\/strong>, y entonces relaciono la \u00e9tica con el argumento moral por la RSE. Y concluyo que <strong>un directivo socialmente responsable es un directivo \u00e9tico, y un buen directivo<\/strong>; para ello, reviso alguna de las caracter\u00edsticas que pueden definir un directivo responsable frente a otro que no lo es. Al final llego a la conclusi\u00f3n de que, al menos para m\u00ed, el <strong>\u00abcaso del management\u00bb<\/strong> es el m\u00e1s s\u00f3lido: un directivo debe ser socialmente responsable porque de este modo podr\u00e1 ser un directivo excelente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publico en la serie de Documentos de Investigaci\u00f3n del IESE (n\u00ba 930, julio de 2011, aqu\u00ed) un paper sobre \u00abEl argumento del management (management case) a favor de la Responsabilidad Social de la Empresa\u00bb. Lo present\u00e9 hace unas semanas en la Conferencia \u00abHumanizing the firm and the management profession\u00bb, en el IESE. El objetivo es [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12798],"tags":[28240,1582,12054,11723],"class_list":["post-943","post","type-post","status-publish","format-standard","hentry","category-etica-y-responsabilidad-social","tag-directivo","tag-empresa","tag-etica","tag-responsabilidad-social-corporativa"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Publico en la serie de Documentos de Investigaci\u00f3n del IESE (n\u00ba 930, julio de 2011, aqu\u00ed) un paper sobre &quot;El argumento del management (management case) a favor de la Responsabilidad Social de la Empresa&quot;. Lo present\u00e9 hace unas semanas en la Conferencia &quot;Humanizing the firm and the management profession&quot;, en el IESE. 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