Economic Current

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(CC) MarS/Flickr

(CC) MarS/Flickr

Nielsen has launched a new monthly study called the Economic Current. This study will track key consumer and retailing trends on a global, regional and country-wide basis. It will serve as a centralized system for data regarding crucial economic indicators such as market index volume (in terms of unit and country currency change), retail channel shifting, shopping frequency and spending trends and overall consumer confidence.

The full report is available from Nielsen web.