Datamonitor 360 has just published its latest study, “The Global Online and Mobile Advertising Industry Outlook”. This report is an in-depth study of the online and mobile advertising industry. It examines the online and mobile advertising industries in terms of market size, segments, growth forecasts, drivers, and resistors. It also analyzes the emerging landscape of the industries in terms of the competitive positioning of key players and their business models, strategies, and strengths, weaknesses, opportunities, and threats (SWOT).
To read the full text, IESE staff, students & faculty can access Datamonitor 360 via: Library Website > E-Resources List > Datamonitor 360 > Industries > The Global Online and Mobile Advertising Industry Outlook.