Innovation: Perspectives for the 21st Century (BBVA)

(CC) Comunidad de Madrid/Flickr

BBVA’s Chairman and CEO launches book entitled Innovation: Perspectives for the 21st Century and the Open Mind website, which has been developed to spread knowledge widely and democratically.

The event served to inaugurate the BBVA Innovation Center inMadrid and was attended by Esperanza Aguirre, President of the Madrid Regional Government, Cristina Garmendia, Science and Innovation Minister, and Alberto Ruiz Gallardón, Mayor of Madrid.

Innovation: Perspectives for the 21st Century, published by BBVA, presents innovation as a powerful tool for stimulating economic growth and improving the quality of life of future generations around the world during a time when science and technology are advancing at mind-boggling speed, which are critical to tacking the educational, health care and environmental challenges we face. The book brings together the thoughts of 28 authors; experts in innovation working in the most renowned companies and academic institutions of the 21st Century such as Curtis R. Carlson, Frank Moss, Alex Pentland, Nathan Rosenberg, Edward S. Rubin, Eric von Hippel, David Mowery, Joaquim Vilá and Xavier Vives, among others.

Read the online version in English or Spanish:

Innovation: Perspectives for the 21st Century

Innovación: Perspectivas para el siglo XXI