Performance and Prospects for Beverage Packaging Materials

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Global Market Information Databases (GMID) by Euromonitor has just published the report “Performance and Prospects for Beverage Packaging Materials,” which provides an overview of the global beverage packaging materials industry including major trends, competitive landscape, prospects and category data.

Global economic recovery makes for a positive outlook for all beverage packaging materials for 2011 and through to 2014. Emerging markets in Asia-Pacific and Latin America widely continue to grow, and China and India are expected to lead volume gains: these two countries alone are set to account for 18 percent of global gains to 2014.

PET remains the star beverage pack performer, with global off-trade demand up by 6 percent in 2010 – largely due to buoyant sales in soft drinks through health-oriented uptake of juices and RTD tea.

A much smaller player in the alcoholic drinks arena, the PET bottle is making inroads in the glass stronghold of wine and spirits, with launches offering value-oriented and safe on-the-go propositions.

The best volume performance and prospects for glass in beverages will be derived from consumption growth in emerging markets, headed by Asia and Latin America. In saturated European and North American markets, growing consumer interest in craft, low ABV and premium beer presents openings for added-value glass.

After a difficult 2010, Eastern Europe is showing a return to growth. Russia and Ukraine, hardest hit by the economic crisis, show more positive macroeconomic performance and potential in 2011. High excise duties placed on alcohol impinges on absolute packaging growth potential, but rising incomes and growing interest in premium beverages augurs well for packaging volume growth.

Meanwhile, a shift to healthier soft drinks has had a detrimental impact on beverage can sales in carbonates. Beer, however, has a far more positive outlook for the can, with China expected to lead global growth. Development of the country’s retail infrastructure, driven by rising wealth, will see beverage cans displace glass as a modern pack solution.

The full-text of the report is available on the web to members of the IESE community.