Social Media Strategies for Food and Drinks Companies

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Datamonitor 360 has just published the report “Social Media Strategies for Food and Drinks Companies,” which provides an overview of the current social media landscape. The report also presents the most important areas for marketers to target in the online marketing space, based on industry interviews and surveys and qualitative research, and includes case studies as well as a section on the future of social media use in the sector.
The full-text of the report is available on the web to members of the IESE community.