A destination with continually expanding business opportunities – despite the global crisis – Brazil, the undisputed economic power of Latin America, continues to attract more and more foreign companies and executives to its shores. Yet the Brazilian market is still a rough diamond and it’s not always easy to resettle there.
There are a number of aspects that every company and executive should know before accepting an international assignment in Brazil. The report “Destination: Brazil” provides a roadmap for successful expatriation based on the real-life experiences of Spanish expats.
The study, carried out by IESE researchers Pilar García Lombardía and Ángela Gallifa, concludes that at a time when recession is driving efforts to find new markets and internationalize, Brazil is a destination well worth considering for companies and executives alike.
To access the full report, visit IESE Publications website.