InGenius: a crash course on creativity by Tina Seelig. (New York : HarperOne, 2012)

Overview

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

In today’s world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.

Seelig’s ground breaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.

You can find this title at IESE’s Library catalog.