The ASEAN Travel & Tourism Competitiveness Report 2012 was recently released at the Travel, Trade & Tourism Summit held in Bangkok prior to the World Economic Forum on East Asia.
The report is underpinned by the World Economic Forum’s Travel & Tourism Competitiveness Index (TTCI), which ranks 139 economies according to their performance in areas that make investment in developing the T&T sector attractive.
The study identifies the obstacles to address and the strengths to leverage forSouth East Asia to unleash the potential of travel & tourism.
Singapore ranked highest among the region’s nations, followed by Malaysia and Thailand; Cambodia and the Philippines lag behind.
Natural and cultural heritage, government prioritization, security, price competitiveness were among the region’s key strengths.
Read the full report on the web.