Henry Steward Talks: The Marketing and Management Collection on trial

HenryIESE Library has organized a trial to Henry Stewart Talks, a source of teaching materials that includes online seminars in marketing, management, finance, law and more by leading experts called The Marketing and  Management Collection. Access is available through December 2014.

The Marketing and Management Collection includes over 800 specially prepared audio-visual lectures, organized into 67 comprehensive series and delivered by a) principals, managers and advisors from the business world and b) leading academics.

It offers a wide range of detailed, practical knowledge on subjects as diverse as Change Management, Strategy as Practice, Organizational Behavior, Business Ethics, Information Technology, Bargaining and Negotiations, Business Continuity and Risk Management, Data Mining, Branding and Product Specialization in Hotels, Bayesian Analysis, Sport Marketing, Pharmaceutical Marketing, and Supply Chain Management.

How to access to Henry Steward Talks: The Marketing and Management Collection?

Access campus-wide and off campus, from the E-Resources on trial page clicking on HStalks: The Marketing and Management Collection.

Off-campus access: Ask staff for password.

Duration of trial: until December 31, 2014.