Juniper Networks commissioned Wakefield Research to survey 5,500 adults in nine countries. The study surveyed consumers in Australia, Germany, Japan, the United Kingdom and the United States. It also sampled consumers in Brazil, China, India and South Africa.
Key finding of the studies include:
- Personal Advancement vs. Personal Convenience:
For people in developing countries, connected devices are often a tool for personal advancement and self-improvement, while in the developed world the focus is much more on convenience and efficiency.
- The Education Opportunity:
People in developing countries are twice as likely to use connected devices for educational purposes as those in developed markets, and more than half of consumers in emerging markets would like to have access to more educational resources in the future, compared to less than one-quarter in developed countries.
- Satisfaction Conundrum:
Consumers in emerging markets are significantly more satisfied with their networks than their counterparts in developed countries, a surprising result given that network speed and reliability tends to be better in developed countries.
- Future Expectations:
For all differences between emerging and developed markets, people in both groups share a strong desire to be able to achieve more with their mobile devices, including devices doing more on their behalf and having broader access on public transportation.
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