Vienna has finished top of City’s Reputation index, followed by Munich and Sydney, according to the City RepTrak report published by The Reputation Institute. Barcelona has consistently advanced its position since the launch of the Index, ranking 9th this year.
At the bottom of the list, not surprisingly: Karachi, Cairo, Bogota, Tehran and Baghdad, in last place.
City RepTrak® is a global survey of more than 22,000 consumers, collected in the G8 countries, that ranks the world’s 100 most reputable cities based on levels of trust, esteem, admiration and respect, as well as perceptions regarding 13 attributes, grouped into three dimensions: “Advanced Economy”, “Effective Government” and “Appealing Environment”.
The report is available to download here (pre-registration is required).