Sportswear Stores in 2015: Battle of the sexes

(CC) thinkretail / FlickrPassport by Euromonitor has just published “Sportswear Stores in 2015: Battle of the Sexes”, an analyst’s opinion that provides data on women and the sportswear stores industry. As with every pocket of opportunity in apparel, the competition has intensified, and the category’s major players are constantly revising their strategies to keep consumers coming back for more. For example, the closing weeks of 2014 saw a fresh focus on gender-specific stores.

This information is available on the web to students, professors, research assistants and staff of the IESE community through the Passport database.