Advertising, Marketing & Public Relations

(CC) Omar Bárcena / FlickrFactiva offers a gamma of Industry Snapshots to offer readers a glimpse of the most relevant data about a particular industry and includes a comprehensive one-page summary. “Advertising, Marketing & Public Relations” is a good example where you can find targeted news, reports, charts, analysis and financial data.

The full text of the report is available on the web to students, professors, research assistants and staff of the IESE community.