The study’s key finding is that, in recent years, cities have only been working to attract tourists in increasing numbers. With these short-term, economically fruitful measures occupying front of mind, they forgot that urban tourism needs to be expertly controlled in order to remain successful and sustainable over time. A range of very different factors have to be taken into consideration and the interests of visitors and locals, tourism operators, urban developers and tourism planners need to be reconciled.
To produce this study, Roland Berger and the Austrian Hotelier Association (ÖHV) gathered and analyzed data from 52 European cities to examine the tourism situation across the continent.
The report is available from the Roland Berger website.