Apple, Google, Microsoft, Amazon, and Samsung top the list of the world’s 50 most innovative companies, according to a survey by The Boston Consulting Group (BCG) of over 1,000 senior innovation leaders from a wide variety of countries and industries. The findings of the survey are detailed in a report, titled The Most Innovative Companies 2018: Innovators Go All In on Digital.
Eleven of the 50 most innovative companies—including seven of the top ten—are digital natives—that is, they have always been digital businesses with digital offerings. Two digital natives pushed their way into the top ten this year: Alibaba Group, which joined the top 50 for the first time, and Uber. Among the top 20, Tencent is new to the list, and Airbnb, SpaceX, Cisco Systems, Orange, and Marriott moved up significantly. Overall, 12 companies either joined the list or returned to it in 2018. Most companies on the list have built digital technologies into their innovation programs.
One standout takeaway from this year’s survey is that companies are focusing significantly more than in the past on four elements of digital innovation: big data analytics, the fast adoption of new technologies, mobile products and capabilities, and digital design. Meanwhile, other areas of innovation—such as new products and new services—have become less of a focus for innovation executives.
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See the BCG Report The Most Innovative Companies 2018: Innovators Go All In on Digital.