All You Need to Know About the Global Advertising

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(CC) Franck Michel/FlickrMarketLine has published the report “Global Advertising”, which provides data on the global sector’s size, value and volume between 2014 and 2018, as well as forecasts to 2023.

The report includes size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic forecasts.

The profile also contains descriptions of the leading players (in this case: The Interpublic Group of Companies, Inc.; Omnicom Group, Inc.; Publicis Groupe SA and, WPP plc) including key financial metrics and analysis of competitive pressures within the market, making use of the Five Forces analysis.

The fulltext of the report is available on the web to students, professors, research assistants and staff of the IESE community.