The enlightened capitalists: cautionary tales of business pioneers who tried to do well by doing good by James O’Toole

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The enlightened capitalistsOverview:

An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices—from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.

Today’s business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible.

In The Enlightened Capitalists, James O’Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. They wanted to prove that executives didn’t have to make trade-offs between profit and virtue.

Combining a wealth of research and vivid storytelling, O’Toole brings life to historical figures like William Lever, the inventor of bar soap who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors who promptly terminated the enlightened practices he had initiated—the fate of many idealistic capitalists.

As a new generation attempts to address social problems through enlightened organizational leadership, O’Toole explores a major question being posed today in Britain and America: Are virtuous corporate practices compatible with shareholder capitalism?.  The World in 2019 will build on three decades of publishing success: this will be the 33rd edition. It will look ahead to the Trump administration’s prospects with a new Congress, the reality of Brexit, elections in India, Indonesia, Nigeria and across Europe, tech disruptions from AI and China (could 2019 mark “peak Sillicon Valley”?), space travel 50 years after the Moon landing and culture 500 years after Leonardo da Vinci. Provided by publisher.

You can find this title at IESE’s Library catalog.