Professors Javier Zamora and Joan Enric Ricart have studied hundreds of companies with successful digital transformations in the Spanish market. The result is a study, jointly produced with the Spanish IT Consultancy Penteo, which identifies what those success stories have in common.
For successful companies, digital transformation is not narrowly focused on cutting costs, though that may be one of its outcomes. “Digital transformation should not be understood as a single project, but rather as a process of change,” Zamora says. Goals should include achieving greater business agility and workplace productivity by increasing innovation and generating value through new business models.
To access the full report, visit the IESE Insight website.