Category Archives: Books and libraries

Killing marketing: how innovative businesses are turning marketing cost into profit by Joe Pulizzi & Robert Rose

Overview: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, …
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The truth machine: the blockchain and the future of everything by Michael J. Casey

Overview: “Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future.” —Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at …
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The World in 2019 by The Economist

Overview: The World in 2019 will build on three decades of publishing success: this will be the 33rd edition. It will look ahead to the Trump administration’s prospects with a new Congress, the reality of Brexit, elections in India, Indonesia, Nigeria and across Europe, tech disruptions from AI and China (could 2019 mark “peak Sillicon Valley”?), …
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The space barons: Elon Musk, Jeff Bezos, and the quest to colonize the cosmos by Christian Davenport

Overview: The visionary quest to rekindle the human exploration and colonization of space led by two rivals and their vast fortunes, egos, concern about the future of humanity, and visions of space as the next entrepreneurial frontier. For years, space enthusiasts have imagined people in spaceships colonizing the cosmos, and for more than four decades, …
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Measure what matters: OKRs: the simple idea that drives 10x growth by John E. Doerr

Overview: Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he’d just given $12.5 million, …
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Reinforcements: how to get people to help you by Heidi Grant Halvorson

Overview: Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you’re not alone–social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. …
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The value of everything: making and taking in the global economy by Mariana Mazzucato

Overview: Modern economies reward activities that extract value rather than create it. This must change to ensure a capitalism that works for us all. Shortlisted for the FT & McKinsey Business Book of the Year Award. A scathing indictment of our current global financial system, The Value of Everything rigorously scrutinizes the way in which …
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Wisdom at work: the making of a modern elder by Chip Conley

Overview: Experience is making a comeback. Learn how to repurpose your wisdom. At age 52, after selling the company he founded and ran as CEO for 24 years, rebel boutique hotelier Chip Conley was looking at an open horizon in midlife. Then he received a call from the young founders of Airbnb, asking him to …
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The year’s winner of the “FT and McKinsey Business Book of the Year 2018” is Bad blood: secrets and lies in a Silicon Valley Startup by John Carreyrou

Overview: The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen …
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Rebel talent: why it pays to break the rules at work and in life by Francesca Gino

Overview: Award-winning Harvard Business School professor Francesca Gino shows us why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives. Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, …
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