Category Archives: IESE Library

New Library Website

The IESE Library has launched a new website – with a fresh new look, better organization, clearer navigation and improved information about the resources and services that users need. Highlights of the redesign include responsive design and efficient browsing and search. Explore the new site and send us your feedback. Note: Be aware we are …
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New Product: WARC

The IESE Library now has access to WARC (World Advertising Research Center), an excellent resource for marketing and advertising. WARC provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research …
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Library Newsletter: Company Research

Executives, job-seekers and researchers often need quick access to trusted and up-to-date information about firms. Whether you want to ace a job interview, build a list of prospective customers or study a company’s investment performance, company databases offer a world of valuable data, insights and reports. By using powerful financial software, screening tools or just …
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Capital IQ on Trial

Following the Capital IQ session last week, Capital IQ is now available at the Library for a trial period. The S&P Capital IQ platform, an offering of S&P Global Market Intelligence, combines deep and broad global financial intelligence (companies, markets and people) with an array of tools for analysis, ideation, and efficiency. Boost your advantage …
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Career Forum October 2018 – Vital information

The Library wants to help MBA students get the most out of IESE’s upcoming Career Forum. With that in mind, don’t miss out on the express 15-minute training capsules to glean vital information (financial data, SWOT analysis, latest news and developments…) on the companies that most interest you. We will also show you how to …
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Training Session: Capital IQ

The Library will be holding a special training session about the Capital IQ database next Wednesday, October 10, at 1 p.m. in Room B-201 (Barcelona South campus). The objective of this training session is to provide a basic overview of Capital IQ. S&P Global Market Intelligence representative Valentín Serrano will present the database’s capabilities and basic functions. …
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Global Consumer Survey through Statista on Trial

The Library has the Global Consumer Survey module from Statista on trial until October 31, 2018. The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions …
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