Tag Archives: Advertising

New Product: WARC

The IESE Library now has access to WARC (World Advertising Research Center), an excellent resource for marketing and advertising. WARC provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research …
Continue reading

The attention merchants: from the daily newspaper to social media, how our time ans attention is harvested and sold by Tim Wu

Overview: “From Tim Wu, author of the award-winning The Master Switch and who coined the phrase “net neutrality”–a revelatory look at the rise of “attention harvesting,” and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention …
Continue reading

Amazon Heads World’s Most Innovative Companies

Amazon has topped Fast Company‘s annual list of the World’s Most Innovative Companies in 2017. Google and Uber occupy second and third position, respectively. Fast Company’s annual list recognizes leading enterprises and rising newcomers that exemplify the best in nimble business and impactful innovation. To produce the 2017 list, the magazine’s editors spent a full year gathering and analyzing …
Continue reading

Buzzfeed Heads World’s Most Innovative Companies

Buzzfeed has topped Fast Company‘s annual list of the World’s Most Innovative Companies in 2016. Facebook and CVS Health occupy second and third position, respectively. Fast Company’s annual list recognizes leading enterprises and rising newcomers that exemplify the best in nimble business and impactful innovation. To produce the 2016 list, the magazine’s editors spent a full year gathering and …
Continue reading

Advertising, Marketing & Public Relations

Factiva offers a gamma of Industry Snapshots to offer readers a glimpse of the most relevant data about a particular industry and includes a comprehensive one-page summary. “Advertising, Marketing & Public Relations” is a good example where you can find targeted news, reports, charts, analysis and financial data. The full text of the report is available on …
Continue reading

Warby Parker Takes World’s Most Innovative Company Crown

Warby Parker has topped Fast Company‘s annual list of the World’s Most Innovative Companies in 2015, unseating Google which slides three places to 4th. Apple and Alibaba took second and third place, respectively. Fast Company recognizes 350-plus companies in the world and ranks the Top 10 Most Innovative Companies in 34 categories, including advertising and marketing, retail, big data, music, …
Continue reading

Google Heads World’s Most Innovative Companies

Google has topped Fast Company‘s annual list of the World’s Most Innovative Companies in 2014 Bloomberg Philanthropies and Xiaomi occupy second and third position, respectively. The annual list ranks the 50 most innovative companies of 2014 – companies that stand out for introducing new solutions for consumers as well as developing cutting edge and profitable business models. They …
Continue reading

Contagious: why things catch on by Jonah Berger. (London : Simon & Schuster, 2013)

Overview What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has …
Continue reading

Global Entertainment & Media Outlook 2011-2015

We are currently living through the golden age of the empowered consumer, with the demand for digital experiences on the rise, according to the latest Global Entertainment & Media Outlook 2011-2015 from PwC. In many markets the Entertainment & Media (E&M) industry has been profoundly changed as consumers flock from analog to digital. This publication, …
Continue reading

Bottled Water in Spain

Global Market Information Databases (GMID) by Euromonitor has just published the report “Bottled Water in Spain” (Country sector briefing), which provides an overview of the bottled water industry in the Spain in terms of trends, competitive landscape, prospects and sector data. Bottled water continued to be hard hit by the impact of the economic downturn …
Continue reading