Tag Archives: Al Ramadan.

Play bigger: how rebels and innovators create new categoties and dominate markets by Al Ramadan, [and three others].

Overview: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a …
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