Tag Archives: Branding (Marketing)

The World’s 50 Most Popular Brands

Instagram claimed the top spot in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Facebook, Youtube, Twitter, Apple, Google, Disney, Snapchat, Amazon.com and Netflix. This dashboard draws on data from more than 300 million online sources, …
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Small data: the tiny clues that uncover huge trends by Martin Lindström

Overview: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the third year in a row  in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Apple, Twitter, Facebook, Instagram, Microsoft, NBA, Disney, NFL and BMW. The fully interactive report analyzed more …
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What great brands do: the seven brand-building principles that separate the best from the rest by Denise Lee Yohn.

Overview: Spotting an exceptional brand is easy. Building an exceptional brand, however, can be one of the most overwhelming and elusive challenges organizations face. Many business leaders mistakenly believe that brand-building superstars like Apple, GE, Zappos, and Nike achieved their successes as a result of good timing, years of experimentation, or just plain luck. Denise …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the second year in a row  in “The World’s 50 Most Popular Brands of 2014” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Twitter, Facebook, Apple, Tumblr, Disney, Microsoft, BMW, Youtube and Nike. The fully interactive report …
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The thank you economy by Gary Vaynerchuk. (New York : Harper Business, 2011)

Overview The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy …
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We first: how brands and consumers use social media to build a better world by Simon Mainwaring. (New York : Palgrave Macmillan, 2011.)

Synopsis Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change. For more information, click here. You can find this title at IESE’s Library catalog.