Tag Archives: Business cycles

Chaotics: the business of managing and marketing in the age of turbulence by Philip Kotler and John A. Caslione. ISBN: 9780814415214

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today‚Äôs crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant …
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