Tag Archives: City planning

Winning global markets: how businesses invest and prosper in the world’s high-growth cities by Philip Kotler and Milton Kotler

Overview: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one …
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