Tag Archives: Consumer behavior.

The attention merchants: from the daily newspaper to social media, how our time ans attention is harvested and sold by Tim Wu

Overview: “From Tim Wu, author of the award-winning The Master Switch and who coined the phrase “net neutrality”–a revelatory look at the rise of “attention harvesting,” and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention …
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Small data: the tiny clues that uncover huge trends by Martin Lindström

Overview: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their …
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Nielsen’s Global Survey on Corporate Social Responsibility

Nowadays, people increasingly believe that it’s everyone’s responsibility to protect the environment and to give back to our society. And, more and more, consumers expect companies to do one the same. But are consumers really willing to pay more for products and services that come from companies that engage in actions that further some social …
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Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. ISBN: 9780007256525

Synopsis When it comes to making decisions in our lives, we think we’re in control. We think we’re making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, …
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