Tag Archives: Forrester

The New and Emerging World of B2B Commerce

Forrester has just published the report “The New and Emerging World of B2B Commerce.” The document provides a comprehensive overview of how B2B companies are recalibrating their strategies and technology, and aligning to new buyer behavior. The full-text of the report is available on the web to students, professors, research assistants and staff of the IESE community …
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How US Consumers Shop On Mobile Devices

Forrester has just published the report “How US Consumers Shop On Mobile Devices.” Sales remain small on mobile devices and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail market and take a close look at how …
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Driving B2B Demand With Social Media

Forrester has just published the report “Driving B2B Demand with Social Media.” When it comes to using social media to attract customers, business-to-business (B2B) marketers have focused more on the media than the social aspect. Today, B2B marketers use social media as another outbound channel to push company news and product messages but fail to …
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US Cross-Channel Retail Forecast, 2011 To 2016

Forrester has just published the report “US Cross-Channel Retail Forecast, 2011- 2016.” As consumers are more likely to own mobile devices and spend more of their time online than ever before, they are also more likely to use the Web to support their purchases. By 2016, Forrester predicts that more than half of the dollars …
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The Mobile Application Life Cycle

Forrester has just published the report “The Mobile Application Life Cycle,” which reports on how the smartphone boom is driving exploding usage of mobile apps across the globe. For instance, the Apple App Store and Google Play recently passed the threshold of 40 billion cumulative apps downloaded. However, product strategists at consumer-facing companies still face …
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