Tag Archives: Global brands

The Best Global Brands 2018

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. This year, the list features two new entrants and three re-entrants. Spotify joins at #92 (USD $5,176m), and Subaru at #100 (USD $4,214m) for the first time. Chanel re-enters at #23 (USD $20,005m, last on in …
Continue reading

Top 100 Most Valuable Global Brands 2018

Eight out of the Top 10 are technology or tech-related brands. This category continues to dominate the rankings with Google and Apple retaining the number 1 and 2 spots, growing +23% to $302.1 billion and +28% to $300.6 billion respectively. Amazon moved into the no.3 position ahead of Microsoft, growing +49% to $207.6 billion, while Tencent rose to no.5 ahead of Facebook(no.6) growing +65% …
Continue reading

The Best Global Brands 2017

Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the dominant sector. For five consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 3 percent to USD $184,154m, as Google’s brand value grew by 6 percent …
Continue reading

Top 100 Most Valuable Global Brands 2017

Google and Apple remained the No. 1 and 2 brands in the Global Top 100, each valued at almost $250 billion (combined, about the GDP of Sweden.) Microsoft took third place also this year with a 18 per cent leap in brand value to $143.2bn. Amazon entered the Global Top 10 at No. 4, with …
Continue reading

Apple, The Brand of Brands

The 2016 edition of BrandFinance Global 500 has ranked Apple as the highest valued brand in the world,  with a 13.7% year-over-year increase in brand value, followed by Google at second place. The top-ten is rounded out by Samsung Group, Amazon.com, Microsoft, Verizon, AT&T, Walmart and China Mobile. Santander, in 73th spot, was the highest-placed Spanish company. It is followed by …
Continue reading

The Best Global Brands 2015

Apple tops Interbrand’s list of the world’s most valuable brands for 3rd consecutive year, boasting a brand equity value of $170,276 million. Following up in second, third and fourth place, respectively, are Google, and Coca-Cola, and Microsoft. Ranking is based on a combination of attributes contributing to a brand’s cumulative value, such as the financial …
Continue reading

Top 100 Most Valuable Global Brands 2015

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn and overtake Google as the ‘world’s most valuable brand’, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list. Microsoft took third place this year with a 28 per cent leap in brand value to $115.5bn, while IBM dipped …
Continue reading

Apple, The Brand of Brands

The 2015 edition of BrandFinance Global 500 has ranked Apple as the highest valued brand in the world, followed by Samsung at second place. The top-ten is rounded out by Google, Microsoft, Verizon, AT&T, Amazon, General Electric and China Mobile. Santander, in 50th spot, was the highest-placed Spanish company, although it has fallen 7 places compared to last year’s ranking. It is …
Continue reading

Top 100 Most Valuable Global Brands 2014

Google was ranked number one, with a total value of $158.8 bn in The BrandZ Top 100 Most Valuable Global Brands list published by Millward Brown Optimor. After three years at the top, Apple slipped to second place in the rankings with an estimated value of $147.8 bn, while IBM moved into the top three for the first time ever, with …
Continue reading

Apple, The Brand of Brands

The 2014 edition of BrandFinance Global 500 has ranked Apple as the highest valued brand in the world, followed by Samsung at second place. The top-ten is rounded out by Google, Microsoft, Verizon, GE, AT&T, Amazon, Walmart and IBM. Santander, in 43rd spot, was the highest-placed Spanish company, although it has fallen 14 places compared to last year’s …
Continue reading