Tag Archives: Interbrand

The Best Global Brands 2018

Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. This year, the list features two new entrants and three re-entrants. Spotify joins at #92 (USD $5,176m), and Subaru at #100 (USD $4,214m) for the first time. Chanel re-enters at #23 (USD $20,005m, last on in …
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The Best Global Brands 2017

Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the dominant sector. For five consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 3 percent to USD $184,154m, as Google’s brand value grew by 6 percent …
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Interbrand breakthrough brands report

After 16 years of publishing Best Global Brands, Interbrand publishes the first Breakthrough Brands and the Future Growth Report that celebrates a new breed of upstarts and challengers, the next generation of brands that are reshaping the market and embody a critical characteristic—growth. The report outlines the key insights that these brands illustrate and embody, the …
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The Best Global Brands 2015

Apple tops Interbrand’s list of the world’s most valuable brands for 3rd consecutive year, boasting a brand equity value of $170,276 million. Following up in second, third and fourth place, respectively, are Google, and Coca-Cola, and Microsoft. Ranking is based on a combination of attributes contributing to a brand’s cumulative value, such as the financial …
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Best Global Green Brands Report

Ford has claimed the #1 spot in Interbrand’s 2014 Best Global Green Brands report. Toyota drops to second place, followed by fellow Asian car manufacturer Honda. The Spanish company Zara is on the top 50 ranked in 34th position. The Best Green Global Brands report seeks to capture everything that brands do to make the world a better …
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2013 Best Global Green Brand

Interbrand jointly with Deloitte has published the “2013 Best Green Global Brands” ranking. The study measures the environmental perception of 100 global brands and compares it to those companies’ actual environmental performance. This year’s ranking shows Toyota maintaining the No. 1 spot, with Ford, Honda, Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell …
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Top Global Green Brands Ranking

Toyota, Johnson & Johnson, Honda, Volkswagen and Hewlett-Packard occupy (in descending order) the top 5 places of Interbrand’s 2012 Best Global Green Brands report. The report evaluates and ranks companies on their environmental performance as well as the public’s perception of their green credentials. The 2012 report aims to examine the gap that exists between corporate environmental practices …
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The Best Global Brands 2011

Coca-Cola has retained the top spot of Interbrand’s ranking of the “Best Global Brands,” boasting a brand equity value of $71,861 million. Following up in second, third and fourth place, respectively, are IBM, and Microsoft, and Google. The ranking is based on a unique methodology analyzing the many ways a brand touches and benefits an …
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The Best Global Brands 2010

Coca-Cola has retained the top spot of Interbrand’s ranking of the “Best Global Brands”, boasting a brand equity value of $70,452 million. Following up in second, third and fourth place, respectively, are IBM, Microsoft and Google, the latter of which has seen an impressive 36 per cent increase in value over the last year. The …
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