Tag Archives: Internet marketing

Digital transformation : B.U.I.L.D your organization’s future by Lindsay Herbert

Overview: As with any large infrastructure project, the costs and risks involved in a major innovation program are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organizations that achieved them; this new title unlocks the …
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The World’s 50 Most Popular Brands

Instagram claimed the top spot in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Facebook, Youtube, Twitter, Apple, Google, Disney, Snapchat, Amazon.com and Netflix. This dashboard draws on data from more than 300 million online sources, …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the third year in a row  in “The World’s 50 Most Popular Brands of 2015” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Apple, Twitter, Facebook, Instagram, Microsoft, NBA, Disney, NFL and BMW. The fully interactive report analyzed more …
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The World’s 50 Most Popular Brands

Google claimed the top spot for the second year in a row  in “The World’s 50 Most Popular Brands of 2014” report published by Infegy, thanks to volume of conversations, positive sentiment and overall passion for the brand. The top-ten is rounded out by Twitter, Facebook, Apple, Tumblr, Disney, Microsoft, BMW, Youtube and Nike. The fully interactive report …
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All business is local : why place matters more than ever in a global, virtual world by John A. Quelch. (London : Portfolio/Penguin, 2012)

Overview Why businesses should never underestimate the power of place. Today’s business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It’s a paradox of the Internet age: now that it’s possible for businesses to be everywhere at once, they need to focus on …
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The thank you economy by Gary Vaynerchuk. (New York : Harper Business, 2011)

Overview The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy …
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We first: how brands and consumers use social media to build a better world by Simon Mainwaring. (New York : Palgrave Macmillan, 2011.)

Synopsis Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change. For more information, click here. You can find this title at IESE’s Library catalog.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Synopsis Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. In Socialnomics, Erik Qualman …
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The social media bible: tactics, tools, and strategies for business success by Lon Safko, David K. Brake. ISBN: 9780470411551

Synopsis The Social Media Bible provides a clear step-by-step guide to building or transforming your business into a social media-enabled enterprise. Adopting the systematic approach it presents will help you to: * Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment. * Determine which social media …
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Your Buyers Directly by David Meerman Scott. ISBN: 9780470113455.

Synopsis The New Rules of Marketing and PR shows marketers how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of …
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